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Loyalty points, Not Tax Dollars: A private-sector Fix Reaches The White House

Oct 7, 2026

October 7, 2026 GiveARoof.org (https://givearoof.org/) founder Claudio Bono is presenting the White House with a straightforward proposition: America can house people experiencing homelessness and recover enormous public value at the same time.

Bono’s estimate is simple. Over a decade, slashing roughly $100 billion a year in duplicated programs, untracked spending, and waste — while unlocking unused airline miles, hotel points, and credit-card rewards that now expire for no public purpose — can put a trillion dollars back on the nation’s books.

The same architecture, he argues, can close the street-homelessness crisis in three years without asking taxpayers for a new appropriation.

“A trillion saved and a crisis solved is not a slogan. It is a ledger,” Bono said. “Unused loyalty value expires every year. Public dollars get spent twice on the same person. If we stop both, we get roofs and a smaller deficit.”

The model does not ask families to “pay” out of pocket. It asks airlines, hotel companies, corporations, and individual rewards holders to donate miles and points they often never use.

GiveARoof.org (https://givearoof.org/) converts those gifts — plus cash donations — into booked nights, transportation, and coordinated support. A gift that would otherwise sit unused becomes a door that locks.

Bono serves as Managing Director of The Cupertino Hotel and The Grand Hotel Sunnyvale for De Anza Properties and as President of the Cupertino Chamber of Commerce.

Through GiveARoof.org (https://givearoof.org/), a California 501(c)(3) nonprofit (EIN 99-2925258), he is advancing a three-year framework built on private-sector capacity first.

How the Plan Works

The proposal centers on Triage Welcome Centers: one coordinated front door for intake, screening, food, showers, clothing, grooming, coaching, job and vocational support, and a clear next step.

Hotels are reserved for people who have been screened and prepared. Individuals who need specialized mental-health or substance-use care are referred to professional partners — not placed in a guest room and hoped for the best.

A shared intake and case-management system is designed so participating nonprofits, healthcare providers, and hospitality partners work from one record.

The goal is to stop paying multiple organizations to intake the same person, and to answer four questions every time a dollar or a point is used:

  • Who received help?
  • What was provided?
  • How long did it last?
  • What happened next?

“If you cannot trace the dollar — or the mile — to a roof, you did not help anyone,” Bono said. “Screen, prepare, place, treat, and track.”

Loyalty Value and IRS Code 170

GiveARoof.org (https://givearoof.org/) already demonstrated the donation channel at small scale through United Airlines’ MileagePlus Miles on a Mission program, raising 510,405 miles against a 500,000-mile goal.

The organization now seeks to expand that approach across additional airlines, hotel companies, loyalty programs, corporations, and individual rewards holders.

Bono is also calling for an update to Section 170 of the Internal Revenue Code so qualifying corporate donations of airline miles and hotel loyalty points can receive charitable-deduction treatment based on fair market value.

The change is meant to bring the unused loyalty economy into the same charitable framework that already encourages other gifts of property — turning value that now expires into shelter, travel for staff and clients, and measurable outcomes.

He presents that reform, together with tighter tracking of existing homelessness spending, as a deficit-reduction tool for the current administration: less duplication, less fraud, more private participation, and no new tax.

 

From the State Level to the White House

Engagement follows three years of outreach in California that, Bono says, did not produce the engagement the plan required.

His focus now is the private and corporate sector partners who can implement Welcome Centers, shared data, hotel placement, and loyalty conversion at national scale.

GiveARoof.org (https://scale.givearoof.org/) does not propose replacing government agencies, hospitals, or existing nonprofits.

It proposes connecting them — hospitality capacity, donated rewards, clinical referrals, and case management — to results the public can see.

“Three years. That is the clock,” Bono said. “No new taxes. No new appropriations. Unused points should become roofs. Public dollars should stop circling the same intake desk. Do both, and you can save a trillion and solve a crisis.”

Building a National Partnership

The organization continues to seek partnerships with businesses, nonprofits, healthcare organizations, hospitality companies, and policymakers.

GiveARoof.org (https://givearoof.org/) presents the model as a private-sector contribution to a national response, not a partisan initiative.

“The time for roofs is now,” Bono said.

More information is available at www.givearoof.org.

About GiveARoof.org

GiveARoof.org (https://givearoof.org/) is a 501(c)(3) nonprofit founded April 30, 2024, in Cupertino, California, by hospitality executive Claudio Bono.

The organization converts donated airline miles, hotel points, and gifts into shelter, and advocates a three-year model of Welcome Centers, shared intake, healthcare referrals, temporary hotel placement, IRS Code 170 modernization for qualifying loyalty donations, and measurable outcomes — without new taxes.

Media Contact

Claudio Bono
Managing Director, The Cupertino Hotel & The Grand Hotel Sunnyvale (De Anza Properties)
Founder & CEO, GiveARoof.org (https://givearoof.org/)

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