As small businesses face growing challenges managing disconnected digital tools, Ethos Media & Marketing announces an integrated website and CRM solution designed to streamline customer management.
-- Ethos Media & Marketing has announced the launch of EM2-BOS Launch Builder, a "done-for-you" website solution that connects business websites with customer relationship management (CRM) software. Developed for small and medium-sized businesses, the offering combines website research, content writing, development, and customer inquiry management. The aim is to help businesses establish an online presence that supports both customer acquisition and ongoing communication.
The launch comes as small businesses increasingly rely on digital tools but face challenges managing them together. According to Salesforce's Small & Medium Business Trends report, 53% of SMB leaders say information is often inconsistent across their business tools, while 46% feel overwhelmed by the number of applications they use. The research also found that the average small business uses seven different business applications, raising questions about how effectively these systems share information.
For many businesses, the website is where potential customers first make contact. A visitor might request a consultation, ask about a service, or submit an inquiry through an online form. However, when the website and customer management software operate separately, business owners may need to transfer information manually or use additional tools to manage follow-up communication.
Ethos Media & Marketing developed EM2-BOS Launch Builder to address this separation. The company handles the creation of the website and connects its inquiry forms to the EM2-BOS CRM, allowing businesses using the platform to manage incoming contacts, track conversations, and organize customer relationships through one system.
The solution also takes a different approach to website creation than conventional "do-it-yourself" builders. While some platforms provide tools for users to build and maintain their own websites, EM2-BOS handles the research, writing, and development work on the client's behalf.
The process begins with information about the business, its services, target customers, and geographic market. Ethos Media & Marketing then researches competing businesses and relevant search terms to develop content specific to the client's operations.
The company also incorporates location-specific content for businesses operating across multiple service areas. This is intended to make information relevant to customers searching for services in particular towns or communities, although search rankings and visitor numbers depend on several factors beyond website content.
The announcement follows continued growth in small-business website adoption. In August 2025, business services marketplace Clutch reported that 83% of surveyed small businesses had a website, compared with 64% in 2018. The research attributed much of this increase to more accessible website-building technology, including no-code tools and AI-assisted solutions.
As website creation becomes more accessible, the challenge for business owners extends beyond simply publishing a site. Businesses must also consider how they communicate their services, respond to inquiries, and manage relationships with people who contact them online.
EM2-BOS brings these activities together by linking the website with a broader business operating system. Its CRM supports contact records, sales pipelines, customer communications, and workflow automation. Businesses can use the system to organize inquiries received through their websites and manage subsequent interactions without maintaining separate contact records.
The Launch Builder is designed for organizations including professional service firms, consultants, nonprofits, and personal brands. Its development process includes business-specific writing and website structures adapted to different industries, while the connected CRM can be configured around the organization's customer management requirements.
The company offers both self-managed CRM access and a managed implementation option. The website build is a separate purchase, with CRM subscriptions available following an initial introductory period. Businesses that already use another CRM can also request website forms prepared for connection to their existing provider, although that integration must be completed separately.
About Ethos Media & Marketing
Ethos Media & Marketing is a Washington, DC-headquartered marketing and business technology company led by J. Marcus Howard, Founder and Chief Strategist. With additional offices in New York, Orlando, West Palm Beach, Miami, and Houston, the company specializes in brand strategy, digital marketing, business automation, and consulting.
Additional information can be found at https://em2bos.com/start
Contact Info:
Name: J. Marcus Howard
Email: Send Email
Organization: Ethos Media & Marketing LLC
Address: 8101 Sandy Springs Road Suite 250, laurel, MD 20707, United States
Phone: +1-202-935-9953
Website: https://www.trycatalystpro.com
Source: NewsNetwork
Release ID: 89207446
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