Alterable renders personalized images at the moment an email is opened. The platform now includes scratch-and-win cards, one-click surveys, weather targeting, a free plan, and integrations with Zapier and AI assistants.
-- Alterable, the real-time email personalization platform founded by Matthieu Fauveau, has grown well past the four services it launched with. The platform renders images at the moment an email is opened, not when it is sent. That means a single campaign can show each recipient content that matches their local time, location, current weather, device, and behavior, with no changes to the email tool they already use.
The approach is simple: build a service in Alterable, paste one HTML snippet into the email template, and every open triggers a fresh render. Because the snippet is a standard image tag, it works with Mailchimp, Klaviyo, HubSpot, Brevo, ActiveCampaign, Iterable, and any other email service provider.
"Personalization at send time is a guess," said Matthieu Fauveau, Founder of Alterable. "By the time someone opens the email, the weather has changed, the sale has ended, or they have already bought the product. We make that decision at open time instead. And we have kept it accessible: you can start on a free plan and only pay when your volume grows."
Alterable’s targeting rules can react to the recipient’s device, operating system, language, country, region, or city, the current weather and temperature at their location, the time of day, date, and day of the week, values passed from the email platform’s merge tags, and how much time has passed since the email was sent or first opened. Rules can be combined, and every service comes with impression analytics and built-in A/B testing.
The current lineup of services on Alterable.com includes:
- Countdown Timers: Count down to a fixed deadline, or give each recipient their own deadline that starts when they first open the email. Timers can also deep-link to a calendar event.
- Dynamic Images: One image slot in the email, many possible variants. Alterable picks the right one at open time based on targeting rules, with a fallback default.
- Dynamic Products: The same rules engine is applied to product cards, so each recipient sees a product with its current name, price, and stock status.
- Local Maps: A map of the store locations closest to the recipient, generated from their location at open time. One click opens directions.
- Scratch-and-Win Cards: An interactive scratch card with a weighted prize pool. Each recipient is assigned a prize on their first play and is revealed a coupon code.
- One-Click Surveys: Star, number, or emoji ratings answered directly from inside the email, with results collected in a dashboard.
Alterable also integrates with the tools marketers already use. A public REST API and a Zapier app let teams create timers, update product data, or pull survey results from any workflow. For teams working with AI assistants, Alterable exposes its features through the Model Context Protocol, so an assistant such as Claude can create a countdown timer or report on a campaign through a conversation. According to the platform, getting started is free. The Engage plan requires no credit card, and paid plans add higher volumes and advanced features. A free countdown timer generator on Alterable.com lets anyone try the product before signing up.
Alterable is built and run by a small team led by founder Matthieu Fauveau, a software architect with extensive experience in SaaS product development. The team focuses on making real-time email personalization practical for businesses without an enterprise budget or a developer on call. “Our mission is to assist small businesses in conquering the last frontier of email marketing,” Fauveau added.
Alterable gives businesses of any size a practical way to make emails feel current when they are opened, without rebuilding their email stack. For more information, visit Alterable on https://www.alterable.com or follow the company on LinkedIn.
Contact Info:
Name: Matthieu Fauveau
Email: Send Email
Organization: Alterable
Website: https://www.alterable.com
Release ID: 89203851
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